Family Owned | Legacy Roots
Over the last 30 years our family has dedicated their lives to cultivating this remarkable plant and celebrating its medicinal properties. We are legacy farmers and we are honored to serve our community.
Joshua, founder and CEO, started his cannabis career in the early 90s when he saw a societal shift, pushing cannabis to the center stage. For many individuals with terminal illness during this time, medical cannabis was a saving grace. He saw first-hand the power of plant medicine, inspiring him to commit his life to the cannabis movement.
True to Our Roots
We pour our heart and soul into our genetics, offering our customers unique proprietary strains. Our genetics are tried and true, as they undergo an extensive R&D process. When crossing two strains we carefully select varieties based on effects, cannabinoid content, terpene concentration, visual appeal and consumer feedback. The breeding process occurs over a 14 month period. During this time we test up to 20 different phenotypes of each new strain. Once we narrow it down to a handful of phenos we put them into large scale flower production and release them to the market. We are proud to offer our customers award winning like never before.
Genetic Innovation
MEET THE TEAM
MEET THE TEAM
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Joshua Rich
FOUNDER / CEO
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Glen Astrove
FOUNDING PARTNER
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Isabella Rich
FOUNDING PARTNER / SALES
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Mike Fergeson
COO
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Katie Brandt
HEAD OF LEGAL AFFAIRS
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Ricardo Leon
OPERATIONS MANAGER